
Services
European business development & market expansion
Your Fractional European Commercial Team
JRA Solutions works alongside your existing team to provide the European sales, business development and partnership capability required to enter and develop new markets.
01 — European Market Entry
Find the opportunity before committing significant resources.
Entering Europe doesn't mean launching everywhere at once.
JRA Solutions helps identify where your product has the strongest commercial potential.
Services include:
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Market & competitor analysis
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Target-market selection
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Customer segmentation
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Go-to-market strategy
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European prospect research
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Local market development
Outcome:
A clear understanding of where to focus and who to target.
02 — Business Development & Sales
Turn the opportunity into conversations and revenue.
Once the target market has been identified, JRA Solutions can take an active role in developing the European pipeline.
Services include:
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B2B prospecting
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Enterprise business development
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Outbound sales
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Lead generation
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Sales meetings
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Pipeline development
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Customer relationship management
Outcome:
A targeted European pipeline and and new business opportunities
03 — Partnerships & Channels
Build the relationships that can accelerate European growth.
In many European markets, the fastest route to scale isn't selling directly.
It can be through the right partner.
Services include:
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Strategic partnerships
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Channel development
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Distribution
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Reseller relationships
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Technology partnerships
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Marketplace relationships
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Local commercial partners
Outcome: New routes to accelerate European growth.
04 — Fractional European Sales Leadership
European commercial leadership without a European payroll.
For companies that aren't ready to hire a full-time European sales executive, JRA Solutions can operate as a fractional European commercial resource.
Typically:
10–15 hours per week
Working alongside your existing team across:
Strategy → Prospecting → Partnerships → Sales → Market Development
Engagements can be structured around specific commercial objectives rather than simply hours worked.
Who I Can Help
SaaS & Technology
Software companies looking to establish their first European commercial presence.
TravelTech
Vacation-rental, property-management and hospitality technology companies looking to expand across Europe.
AdTech & MarTech
Technology businesses looking to develop European advertisers, publishers and commercial partnerships.
Marketplaces & eCommerce Platforms
Companies looking to develop European supply, demand or distribution partnerships.
The Objective
Prove Europe before investing heavily in Europe.
You don't necessarily need:
❌ A European office
❌ A full-time sales team
❌ Multiple European hires
❌ A large upfront commitment
You need:
✓ The right markets
✓ The right prospects
✓ The right partners
✓ Someone experienced enough to open the doors



